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Designing and Implementing an Effective Tobacco Counter-Marketing Campaign Appendix 2.1: Counter-Marketing Planning Worksheet This worksheet should be used as a guide. Don't worry about filling in

1. Decide what your goal is and outline it. You'll define your goal as the outcome you want to achieve (your desired outcome). In some cases, you may have a general sense of what you are trying to achieve and may decide by using a qualitative and measurable assessment tool (see Guideline 2 at the end of this section); in others, you may decide to describe what is important to you and to include a numerical value to measure your results. A key factor is that you're deciding what your goal is not the goal itself. Your goal should fit into a larger picture you have in mind and your overall goal should drive your strategy. 2. Determine the objectives the campaign will achieve. For some campaigns, the objectives may be fairly broad and may include many areas ranging from sales, to education, to reduction of the number of cigarettes in circulation. Or, for some counter-marketing campaigns, the objective may be very specific and may be a reduction in the number of cigarettes sold. The objectives can be measured either by a tool that collects metrics such as the average sale, number of CIGS sold in a certain timeframe, or other indicators. 3. Formulate a strategy for achieving the objectives. This strategy should be designed to fulfill the objectives of the campaign; the more specific the strategy, the better the campaign becomes. There are several steps you should take to develop the strategy for your counter-marketing campaign: Determine the elements of a strategy. Determine each of the elements of a strategy, such as which activities should be the main focus of your counter-marketing campaign, the types of content people will see in a specific area, and the types of messages a particular person should be exposed to. Determine if your counter-marketing campaign may incorporate other elements of a strategic plan. Don't forget if you need to use a more traditional strategic tool such as a master plan, business plan, or budget proposal. 4. Design a media and information strategy. Identify the types of media or marketing activities your campaign will cover; where, when, and for how long will the media or marketing activities take place; how will they be advertised; and what type of information will they deliver to the target audience or consumers. Design the strategy based on your targeted goal of achieving the objectives identified in 2). 5. Evaluate a media plan based on the metrics you've selected.

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What is tobacco counter-marketing manuel part?

The tobacco counter-marketing manuel part is a section of the overall counter-marketing campaign that specifically focuses on raising awareness about the dangers of tobacco use and promoting strategies for tobacco cessation.

Who is required to file tobacco counter-marketing manuel part?

The tobacco counter-marketing manuel part is typically filed by organizations or agencies responsible for implementing the counter-marketing campaign and promoting tobacco control measures.

How to fill out tobacco counter-marketing manuel part?

The specific process for filling out the tobacco counter-marketing manuel part may vary depending on the jurisdiction or organization. Typically, it involves providing detailed information about the campaign's objectives, strategies, target audience, budget, and evaluation methods.

What is the purpose of tobacco counter-marketing manuel part?

The purpose of the tobacco counter-marketing manuel part is to outline the strategies and activities that will be implemented to counteract the marketing efforts of tobacco companies, educate the public about the risks of tobacco use, and promote effective tobacco cessation programs.

What information must be reported on tobacco counter-marketing manuel part?

The information that must be reported on the tobacco counter-marketing manuel part may include the campaign's goals, messaging strategies, media channels used, budget allocation, timeline, evaluation methods, and any collaborations or partnerships involved in the campaign.

When is the deadline to file tobacco counter-marketing manuel part in 2023?

Please refer to the specific regulations or guidelines provided by your jurisdiction or organization to determine the exact deadline for filing the tobacco counter-marketing manuel part in 2023.

What is the penalty for the late filing of tobacco counter-marketing manuel part?

The penalties for the late filing of the tobacco counter-marketing manuel part may vary depending on the jurisdiction or organization. It is advisable to consult the relevant regulations or guidelines to determine the specific penalties for non-compliance.

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