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This document is a proposed rule issued by the Securities and Exchange Commission to enhance investor understanding of target date retirement funds through amendments to existing marketing and disclosure
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How to fill out Investment Company Advertising: Target Date Retirement Fund Names and Marketing

01
Gather the fund's specific target date and investment objectives.
02
Research current market trends and competitor names for similar funds.
03
Brainstorm potential names that clearly convey the fund's purpose and target demographic.
04
Ensure the name includes the term 'Target Date Retirement Fund' to comply with regulations.
05
Create a brief description highlighting the fund's features, benefits, and expected performance.
06
Design marketing materials that integrate the fund name and description in an engaging format.
07
Test the name and marketing strategy with focus groups or surveys before launch.
08
Finalize the name and marketing materials based on feedback and prepare for distribution.

Who needs Investment Company Advertising: Target Date Retirement Fund Names and Marketing?

01
Investment companies offering retirement planning products.
02
Financial advisors looking to market retirement funds to clients.
03
Marketing teams within investment firms focused on creating engaging advertising strategies.
04
Regulatory bodies that require compliance in fund name clarity and advertising.
05
Consumers seeking information on retirement fund options.
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Bottom Line: You Can Do Better Than Target Date Funds Target date funds aren't the worst way to invest your money, and they're better than not investing at all. But you can do better. Investing isn't a one-size-fits-all venture. And you should feel confident your money's going to work for you in retirement.
The general rule of thumb is that an expense ratio of 0.2% or less is considered good - on an investment worth $1 mill, that costs you $2000 in expenses. Your 0.17% target date fund is definitely good enough in that regard.
A target-date fund is a mutual fund (or exchange-traded fund) that gradually rebalances and reallocates assets as you get closer to retirement, typically shifting the majority of assets from riskier investments, such as stocks, to more conservative investments, such as bonds and cash.
Target-date funds lack customization, as they give fund managers full discretion without considering personal financial situations or changes in risk tolerance, such as income changes, early retirement, or loss of a spouse, which may impact long-term goals and risk tolerance.
That's how you'll know your “target date” year. For example, a 22-year-old teacher today planning to retire at age 66 might invest in a 2065 target date fund. The year in the name of the fund is the approximate date that an investor would plan to start withdrawing money.
By age 35, aim to save one to one-and-a-half times your current salary for retirement. By age 50, that goal is three-and-a-half to five-and-a-half times your salary. By age 60, your retirement savings goal may be six to 11-times your salary.
Target-date funds lack customization, as they give fund managers full discretion without considering personal financial situations or changes in risk tolerance, such as income changes, early retirement, or loss of a spouse, which may impact long-term goals and risk tolerance.
Examples of defined contribution plans include 401(k) plans, 403(b) plans, employee stock ownership plans, and profit-sharing plans. A Simplified Employee Pension Plan (SEP) is a relatively uncomplicated retirement savings vehicle.
Target-date funds and lifecycle funds are the same type of fund. Target-date and lifecycle funds are designed to optimize your returns and minimize your risk by a target date. As the target date approaches, target-date and lifecycle funds gradually make your portfolio more conservative.
Target date funds are ok and usually the default funds chosen by your company unless you choose your own. They typically have higher fees than some other funds. While the percentage charged is small, it can be 50% more or even 2,3,4 times as much as other funds.

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Investment Company Advertising related to Target Date Retirement Funds involves the promotional activities and materials used to market these funds, which are designed to automatically adjust their asset allocation over time as the target retirement date approaches.
Investment companies that offer Target Date Retirement Funds are required to file relevant advertising materials and marketing communications with appropriate regulatory bodies to ensure compliance with advertising laws and regulations.
To fill out this filing, companies should gather all advertising and marketing materials related to their Target Date Retirement Funds, ensure compliance with required disclosures and standards, and submit the documentation through the designated electronic filing system.
The purpose is to provide clear and accurate information about Target Date Retirement Funds to potential investors, ensuring that marketing practices are transparent and that investors can make informed decisions regarding their retirement savings.
The information that must be reported includes the fund's name, investment objectives, risk factors, asset allocation strategy, performance data, and any disclaimers or disclosures required by regulatory authorities.
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