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The Trendsetting Role of the Mass Media in the Shaping of Public Opinion Maxwell McComb University of Texas at Absinthe power of the news media to set a nations' agenda, to focus public attention
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In fact, the press, and specifically the mass media, has been used as the “propaganda tool” for both parties on many occasions. For example, newspapers in Britain openly supported the Vietnam War, while the New York Times used its influence to discredit the Vietnam War (Mick, 2006). Moreover, the political press played a significant role in bringing about the downfall of Czechoslovakia's dictator An Herman. The press portrayed a communist dictator as a kind and benevolent man, who at least promised reforms. But when the people discovered they were being lied to, public resistance grew and led to the overthrow of the dictator. Such a case is perhaps not so uncommon with the U.S. mass media. The news media, and specifically the broadcast media, have a direct but also indirect role in the shaping social attitudes. There is an abundance of evidence to show that the news media can have such a profound influence on public opinion. The media can even direct the public' attention in important areas where public opinion is in a state of flux — i.e. “hot- spot” areas of public attention. For example, the Vietnam War provided the news media with the “public” story in that the news media (and the political leaders' attempts to manipulate it) provided “balance” against the propaganda of the anti-Vietnam war position. The U.S. news media had to provide a justification for their providing “balance” by saying that the government was conducting a “free” and “democratic” war, when in fact the government's claims (the war should be waged to keep the South Vietnamese free) were far- away from the truth [3]. Furthermore, even those who might be critical of the war often cited the news media for providing news when they had none, or at least presented the public with the wrong information, in order to bolster the anti-Vietnam war argument (D'Archangel, 2000). It is now well-established that the news media, as well as politicians and other government actors, can even influence public behavior in more remote “hot-spot” areas.

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Form agenda-setting role is a document used to determine the issues that will be discussed and focused on by a particular organization or group.
The individuals or entities responsible for managing the agenda or decision-making process within an organization are typically required to file form agenda-setting role.
To fill out form agenda-setting role, you need to provide information about the topics or issues that should be included in the agenda. This may involve prioritizing certain items, setting timelines, and identifying responsible parties.
The purpose of form agenda-setting role is to establish a clear plan and focus for discussions, meetings, or decision-making processes within an organization. It helps ensure that important topics are addressed and time is efficiently utilized.
The form agenda-setting role typically requires reporting on the specific topics or issues to be discussed, their importance or priority, any relevant background information, timelines or deadlines, and the responsible individuals or committees.
The deadline to file form agenda-setting role in 2023 will depend on the specific organization or group's policies. It is recommended to consult the relevant authorities or internal guidelines for the accurate deadline.
The penalty for the late filing of form agenda-setting role may vary depending on the rules and regulations of the organization or group. It could include fines, loss of privileges, or other consequences as determined by the governing body.
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