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Sample RLI Marketing Plan for use by IAC members Getting started is the hardest part of any marketing plan. Following up on your marketing efforts is the second hardest part. IAC hopes that this marketing
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We do this because we want to give you enough time before your audience gets overwhelmed with multiple messages. If you send out a few letters that give people your pitch and then a few that aren't related enough, you're going to lose people by not doing enough followup work. If people feel rushed, they won't feel like you're getting their mail or that you're reaching out to them. IAC's RLI team has made these ideas and planning materials available on the Internet in two formats. These materials will cover the basic components of your strategy. We also provide the template for your own letter and a template for creating a mail tracking program. You can use these to guide you in developing your own plan. IAC Marketing Plan — Letter Template IAC Marketing Plan — Mail Tracking Program (PDF) Resources You can download the RLI marketing plan by clicking here. Click on the “Add to Cart” button below, and you should see the following. Click the link to download the “RSI Marketing Plan” to your computer. Download the RLI Marketing Plan Read this article about how marketers can use RLI Marketing to grow their sales. Read the “The Ultimate Mail Marketing Resource Pack” which includes everything you need to know about marketing online with mail. You also need information about the key features RLI provides. Get a free copy of my “RLI Marketing Plan: The Definitive Guide” — including all the content in the article above in a single PDF. Read this blog article that describes how to build a “virtual organization” from scratch. RLI marketing materials are a great source of inspiration for your mail campaign if you have an interest in developing your own online marketing program that delivers results.
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