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9/26/2015 LEGO Club: Promoting Social Skills for Students with Autism Meg Ferrell Proctor, MS, OR/L Lauren Demons, MS, OR/L Overview Needs Assessment Preparation Ins & Outs Lessons Learned Ideas for
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01
Identify your target audience: Before promoting your LEGO club, it's crucial to determine who your target audience is. Are you targeting children, parents, teachers, or a specific demographic? Defining your audience will help you tailor your promotional efforts effectively.
02
Craft a compelling message: Once you know who you want to reach, create a strong and persuasive message that highlights the benefits and uniqueness of your LEGO club. Emphasize how it can enhance creativity, problem-solving skills, and provide an enjoyable learning experience.
03
Utilize online platforms: In today's digital age, online promotion is essential. Create a dedicated website or webpage for your LEGO club, where interested individuals can find information about joining, upcoming events, and testimonials. Leverage social media platforms like Facebook and Instagram to share engaging content, photos, and videos to attract attention and generate interest.
04
Build partnerships: Collaborate with local schools, community centers, or toy stores to host LEGO-related workshops, events, or displays. By partnering with these establishments, you can reach a wider audience and gain credibility within the community.
05
Tap into word-of-mouth marketing: Encourage current LEGO club members to share their positive experiences with friends and family. Offer incentives for referrals, such as discounts or special privileges, to motivate them to spread the word about your club.
06
Participate in community events: Attend local fairs, festivals, or educational expos to showcase your LEGO club. Set up a booth where attendees can interact with LEGO bricks, participate in mini-building challenges, and learn more about your club's activities. Distribute promotional materials and collect contact information for follow-up.
07
Engage with influencers: Find influencers or bloggers in the education or toy niche who have a significant following. Collaborate with them to showcase your LEGO club through sponsored content, reviews, or giveaways. Their endorsement can help expand your club's reach and attract more members.

Who needs LEGO club promoting?

01
Schools: LEGO club promoting can benefit schools by offering an engaging and educational extracurricular activity for students. It can enhance their creativity, problem-solving skills, and provide a unique learning experience outside the traditional classroom setting.
02
Parents: LEGO club promoting is essential for parents who want their children to develop crucial skills like creativity, teamwork, and critical thinking. It offers a safe and enriching environment for children to explore their imagination and build meaningful friendships.
03
Community organizations: Non-profit organizations, community centers, or after-school programs can benefit from LEGO club promoting. It provides a structured activity that fosters learning, social interaction, and personal development for children within the community.
By implementing these promotional strategies and targeting the relevant audience, you can successfully fill out LEGO club promoting and attract the attention of those who would most benefit from it.

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