Fillable the role of sensations seeking and need for cognition on web site form

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The Role of Sensation Seeking and Need for Cognition on Web-Site Evaluations: A ResourceMatching Perspective Brett A. S. Martin University of Auckland Business School, New Zealand Michael J. Sherrard New Zealand Milk Ltd. Daniel Wentzel University of St. Gallen, Switzerland ABSTRACT The Internet theoretically enables marketers to personalize a Web site to an individual consumer. This article examines optimal...
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