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CHAPTER 3 Concept, Location, and Design LEARNING OBJECTIVES After reading and studying this chapter, you should be able to:. Recognize the tenets of a good restaurant name. Explain the relationship
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Begin by gathering all relevant information about your concept, such as its purpose, target audience, and desired outcomes.
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Who needs concept location and design:

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Entrepreneurs and business owners who are planning to open a new physical store or launch a new product/service in a specific location.
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Marketing and branding specialists who aim to strategically position their clients' concepts in locations that align with their target market and enhance their brand image.
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Concept location and design refers to the process of determining the appropriate location for a project and designing its layout.
The party responsible for the project development is required to file concept location and design.
Concept location and design can be filled out by providing detailed information on the project's location and proposed layout.
The purpose of concept location and design is to ensure that the project is appropriately sited and designed to meet its intended goals.
Information such as project location, site characteristics, design specifications, and environmental impact assessments must be reported on concept location and design.
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