Fillable Simulation-Based Analysis of Keyword Auctions - sigecom

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Simulation-Based Analysis of Keyword Auctions YEVGENIY VOROBEYCHIK Computer and Information Science University of Pennsylvania yev seas.upenn.edu Keyword auctions account for an enormous proportion of revenue for the major search engines. Consequently, substantial literature analyzing alternative auction designs has sprouted in recent years. We contribute to this growing literature by engaging in a...
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