Fillable Kellogg Lets Consumers Have Their Say - Meyers

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Kellogg Lets Consumers Have Their Say Cheez-It campaign uses Facebook voting to help select next flavor By Aaron Baar BATTLE CREEK, MICH. -- In this instance, Kellogg Co. didn't mind if its cracker aficionados were a little cheesy. During February and March, the consumer packaged goods company let consumers choose the next flavor of Cheez-It through online, text message and, in some cases, in-person voting....
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