Fillable Aetna finds the small-business needle in a consumer haystack

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Aetna finds the small-business needle in a consumer haystack :: BtoB Magazine Page 1 of 2 Aetna finds the small-business needle in a consumer haystack Christopher Hosford Story posted: February 14, 2011 - 6:01 am EDT HOW AETNA BETTER TARGETED SMALL-BUSINESS OWNERS Objective: Target small-business owners in need of better health insurance coverage. Strategy: Employ analytics to separate small-business owners from a...
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