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Customer Journey Framework Appendices Adam Wills, Caroline Sheldon GSMA, Mobile for Development Impact September 20151Contents 1Business Model Canvas2Sourcing Expertise & Scoping RequirementsOverview

How to fill out customer journey framework

How to fill out customer journey framework

1. Start by defining the different stages of the customer journey, such as awareness, consideration, and decision.
2. Identify the touchpoints where customers interact with your brand, such as website, social media, and customer support.
3. For each touchpoint, determine the customer's goals, needs, and emotions at that stage of the journey.
4. Map out the customer journey by plotting the touchpoints on a timeline and connecting them in a logical flow.
5. Analyze and gather data to understand how customers are currently experiencing each touchpoint and identify any gaps or pain points.
6. Based on the insights from data analysis, brainstorm and implement improvements to enhance the customer experience at each touchpoint.
7. Continuously monitor and revise the customer journey framework based on customer feedback and evolving market trends.

Who needs customer journey framework?

1. Businesses that want to better understand their customers and their interactions with the brand.
2. Companies looking to improve the customer experience and increase customer satisfaction.
3. Marketing teams aiming to create targeted and personalized marketing campaigns.
4. Sales teams seeking to optimize the entire customer lifecycle from initial contact to conversion.
5. Customer support departments wanting to provide consistent and seamless support throughout the customer journey.
6. Startups and entrepreneurs looking to build strong relationships with their early adopters and convert them into loyal customers.

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What is customer journey framework?

Customer journey framework is a visual representation of the steps a customer goes through when engaging with a company or brand.

Who is required to file customer journey framework?

Companies or organizations that want to improve the customer experience and understand the customer's interaction with their products or services.

How to fill out customer journey framework?

To fill out a customer journey framework, you can start by mapping out the different touchpoints a customer has with your business and then analyzing the customer's actions and emotions at each stage.

What is the purpose of customer journey framework?

The purpose of a customer journey framework is to gain insights into the customer experience, identify pain points, and improve customer satisfaction and loyalty.

What information must be reported on customer journey framework?

The customer journey framework should include details on various customer touchpoints, actions, emotions, and pain points experienced throughout the interaction.