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Brand Guidelines Dow Core Visual Identity and Brand Voice Summary An addendum to The Dow Chemical Company Visual Identity Note: Use interactive Table of Contents to access pages quickly and highlighted

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What is dow core visual identity?

The Dow core visual identity is the set of visual elements that represent and identify the Dow brand.

Who is required to file dow core visual identity?

Any individuals or entities that are authorized to use the Dow brand must file the Dow core visual identity.

How to fill out dow core visual identity?

The Dow core visual identity can be filled out online through the Dow website or by contacting the Dow branding department directly.

What is the purpose of dow core visual identity?

The purpose of the Dow core visual identity is to ensure brand consistency and recognition across all platforms and communications.

What information must be reported on dow core visual identity?

The Dow core visual identity typically includes the Dow logo, color palette, typography guidelines, and usage rules.

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