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CRISIS COMMUNICATIONS PLAN
UPDATED (APRIL 2017)TableofContents
NEWBEGINNINGSSCHOOLSFOUNDATIONCAMPUSSAFETYPLANIntroduction4
CrisisResponseTeam:DefinitionandFunction
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How to fill out crisis communications plan
How to fill out crisis communications plan
01
To fill out a crisis communications plan, follow these steps:
1. Identify potential crises: List the potential crises that your organization may face, such as natural disasters, product recalls, or employee misconduct.
02
Create a crisis response team: Form a team of key stakeholders who will be responsible for managing the crisis and executing the communications plan.
03
Develop communication protocols: Define how your organization will communicate internally and externally during a crisis. Determine who will be the spokesperson, how information will be shared, and the channels through which it will be communicated.
04
Identify and prioritize audiences: Identify the key audiences who will be impacted by the crisis, such as employees, customers, media, or government officials. Prioritize your communication efforts based on their needs and interests.
05
Draft key messages: Develop key messages that will be used to communicate with each audience during a crisis. These messages should be clear, concise, and consistent.
06
Prepare communication materials: Develop and gather communication materials that may be needed during a crisis, such as press releases, FAQs, or social media posts.
07
Establish monitoring and feedback systems: Set up mechanisms to monitor the effectiveness of your crisis communications plan and gather feedback. This will help you make necessary adjustments and improvements.
08
Conduct regular drills and training: Regularly practice and train your crisis response team and key stakeholders on how to implement the communications plan. This will ensure that everyone is prepared and knows their roles and responsibilities.
09
Review and update the plan: Periodically review and update your crisis communications plan to reflect changes in your organization, industry, or potential crises.
Who needs crisis communications plan?
01
Any organization, regardless of its size or industry, can benefit from having a crisis communications plan. Crises can occur unexpectedly and have a significant impact on an organization's reputation, operations, and bottom line.
02
Organizations that deal with sensitive or high-risk issues, such as healthcare providers, financial institutions, or government agencies, may have a higher need for a crisis communications plan.
03
Additionally, organizations that have a large customer base, rely heavily on public perception, or have a complex supply chain may also benefit from having a crisis communications plan in place.
04
Ultimately, any organization that wants to effectively manage and mitigate the impact of a crisis should have a crisis communications plan.
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What is crisis communications plan?
A crisis communications plan is a strategic outline that helps organizations communicate effectively during a crisis to minimize damage to their reputation and ensure consistent messaging.
Who is required to file crisis communications plan?
Organizations, particularly those in regulated industries or public entities that may face crises impacting their stakeholders, are required to file a crisis communications plan.
How to fill out crisis communications plan?
To fill out a crisis communications plan, organizations should define potential crises, identify key stakeholders, outline communication protocols, assign responsibilities, and establish a timeline for communication.
What is the purpose of crisis communications plan?
The purpose of a crisis communications plan is to ensure that an organization can respond swiftly and effectively to a crisis, maintaining public trust while providing accurate and timely information.
What information must be reported on crisis communications plan?
The crisis communications plan must include contact information for crisis management team members, key messages, stakeholder identification, communication channels, and response protocols.
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