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UNIVERSITY OF HOUSTON CLEAR LAKE SCHOOL OF BUSINESS COURSE:Consumer Behavior (MKT 3343, section 001, Fall 2016), Thursday 4:00pm 6:50pm. Course begins August 25th and concludes December 8th in Bayou
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Start by researching and understanding the basics of consumer behavior theories and concepts.
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Consumer behavior in a university context refers to the study of how students and prospective students make decisions regarding their education, including the selection of courses, programs, and educational institutions.
Typically, universities are required to report consumer behavior data to assess and improve their programs, recruitment strategies, and overall student satisfaction.
Filling out consumer behavior assessments at a university usually involves administering surveys and questionnaires to students about their experiences, preferences, and needs regarding educational services.
The purpose of studying consumer behavior in a university setting is to understand students' preferences and motivations, enabling institutions to enhance their offerings and improve student satisfaction and retention.
Information that must be reported typically includes data on enrollment trends, student satisfaction ratings, feedback on programs and services, as well as demographic information.
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