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01
Familiarize yourself with the Net Promoter Score (NPS) concept and its purpose.
02
Determine the NPS survey methodology that will be used - either with a scale of 0 to 10 or a scale of 1 to 10.
03
Decide on the frequency and timing of sending out NPS surveys to customers.
04
Analyze the NPS responses to calculate the overall Net Promoter Score.
05
Segment the respondents into Promoters, Passives, and Detractors based on their NPS ratings to understand customer loyalty.
06
Utilize the insights gained from the Net Promoter Score to make improvements in customer experience and drive business growth.

Who needs what is net promoter?

01
Businesses and organizations looking to measure customer loyalty and satisfaction
02
Companies wanting to identify areas for improvement in their products or services
03
Marketing professionals interested in assessing brand perception and customer advocacy
04
Customer success teams aiming to gauge customer loyalty and retention

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Net Promoter is a management tool that can be used to gauge the loyalty of a firm's customer relationships.
Companies or organizations who want to assess the satisfaction and loyalty of their customers often use Net Promoter.
To fill out a Net Promoter survey, respondents are typically asked to rate their likelihood of recommending a product or service on a scale of 0-10.
The main purpose of Net Promoter is to measure customer loyalty and satisfaction, and to identify areas for improvement.
On a Net Promoter survey, the most important information reported is the Net Promoter Score, which is calculated based on the percentage of promoters and detractors.
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