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New Product Development: Case Studies Name: ___ Stephan Forger 2010; www.stephansorger.com Date: ___NEW PRODUCT DEVELOPMENT: Case Study Case No. 1Chapters 12Case Title Adidas Innovation Center Developing

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How to fill out new product development case

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Conduct market research to identify customer needs and trends

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What is new product development case?

New product development case is a process of creating and introducing a new product or service to the market.

Who is required to file new product development case?

The company or organization that is developing the new product is required to file the new product development case.

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The new product development case can be filled out by providing detailed information about the new product, its target market, competitors, pricing, and marketing strategies.

What is the purpose of new product development case?

The purpose of a new product development case is to outline the strategy and plan for bringing a new product to market successfully.

What information must be reported on new product development case?

The new product development case must include details about the product concept, market analysis, competitive analysis, marketing strategy, and financial projections.

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