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1512021The effects of the number of COO markers and brand familiarity on advertisement effectiveness. Bachelor thesisName: Lori Mencken Student number: s4795717 To: Dr. Beryl HilberinkSchulpen 2nd
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Consumer behavior refers to the study of how individuals make decisions to spend their available resources. Ad-evoked means the response or reaction triggered by advertisements.
Companies and organizations involved in advertising and marketing are typically required to file consumer behavior and ad-evoked reports.
Consumer behavior and ad-evoked reports are typically filled out by compiling data on consumer responses to advertisements and analyzing their behavior patterns.
The purpose of consumer behavior and ad-evoked reports is to evaluate the effectiveness of advertising campaigns and improve marketing strategies.
Information such as consumer demographics, responses to specific ads, purchase behavior, and overall satisfaction levels may need to be reported on consumer behavior and ad-evoked studies.
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