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SUBSCRIPTION BROADCASTING SERVICES INQUIRY QUESTIONNAIRE 2023Annexure Questionnaire for Broadcasters, OUT Providers, and other relevant StakeholdersInstructions Participants are required to complete
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How to fill out customer retention in ott

01
Understand the target audience and their preferences
02
Analyze data to identify at-risk customers
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Implement personalized communication strategies
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Offer incentives and rewards for customer loyalty
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Monitor and track customer engagement and satisfaction

Who needs customer retention in ott?

01
OTT platforms looking to reduce churn rate and retain subscribers
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Companies in the entertainment industry wanting to improve customer loyalty
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Businesses offering subscription-based services with a focus on customer retention

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Customer retention in OTT (Over-The-Top) refers to the strategies and practices that streaming service providers use to keep their subscribers engaged and prevent them from cancelling their subscriptions.
Service providers that offer OTT services are typically required to file customer retention reports to track their subscriber growth and retention metrics.
To fill out a customer retention report in OTT, providers must compile data on subscriber numbers, cancellations, engagement metrics, and any promotional efforts aimed at maintaining customer loyalty.
The purpose of customer retention in OTT is to measure and improve the engagement of subscribers, reduce churn rates, and ultimately enhance profitability for the service provider.
Reports must typically include subscriber counts, cancellation rates, engagement levels, promotional success, and demographic data that informs retention strategies.
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