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USE CASE SOCIAL ADVERTISING1INTRODUCTION PURPOSE This Custom Journey manages the back end process of adding new Negligent Marketing Cloud contacts to Facebook and Google advertising lists. FEATURES
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01
Log in to your Facebook account.
02
Click on the 'Create' button on the top menu bar.
03
Select 'Ad' from the drop-down menu.
04
Choose your marketing objective.
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Set up your ad account and payment method.
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Define your target audience by selecting demographics, interests, and behaviors.
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Set your ad placements, budget, and schedule.
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Create your ad content using images or videos and compelling copy.
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Review your ad preview and make any necessary edits.
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Businesses looking to promote their products or services to a targeted audience.
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Marketers aiming to reach a larger audience beyond organic reach on Facebook.
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Creating a Facebook ad involves designing and setting up a promotional post or campaign on Facebook that targets specific audiences to promote products, services, or events.
Businesses, organizations, or individuals seeking to promote their products or services using Facebook's advertising platform are required to create Facebook ads.
To create a Facebook ad, you need to choose your campaign objective, define your audience, set your budget, design the ad content, and select placements before submitting it for review.
The purpose of creating Facebook ads is to reach potential customers, increase brand visibility, drive traffic to websites, and ultimately generate sales or engagement.
Information such as ad performance metrics (impressions, clicks), audience reach, budget spend, and conversions must be reported on Facebook ads.
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