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INTEGRITY COMMISSIONER REPORT ACTION REQUIRED Report to Council on Social Media Policy during an Election Year Date:February 11, 2014To:City CouncilFrom:Integrity CommissionerWards:AllReference Number:SUMMARY

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The use of social media refers to the activities involved in creating, sharing, and interacting with content on social media platforms to connect with others, promote products or services, and build online communities.

Who is required to file use of social media?

Individuals or organizations that engage in significant social media activities for business purposes or have a social media presence that influences their brand image are typically required to file use of social media.

How to fill out use of social media?

To fill out the use of social media, one must provide detailed information regarding their social media activities, including the platforms used, frequency of posting, audience engagement metrics, and types of content shared.

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The purpose of use of social media is to facilitate communication, enhance brand visibility, engage with the target audience, gather feedback, and promote products or services effectively.

What information must be reported on use of social media?

Information that must be reported on use of social media includes the names of social media platforms used, account details, metrics such as follower counts and engagement rates, types of content posted, and the overall strategy in place.

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