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63 ___ IJAMTCELEBRITY EFFECT ON BRAND POSITIONING: A STUDY WITH REFERENCE TO FEMALE PERSONAL CARE PRODUCTS Muruganantham. G, National Institute of Technology, India Kaliyamoorthy. S, Alagappa University,

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What is celebrity effect on brand?

The celebrity effect on brand refers to the influence that a celebrity has on the perception and success of a brand. This effect can enhance brand visibility, credibility, and appeal, often leading to increased sales and customer loyalty.

Who is required to file celebrity effect on brand?

Brands or businesses that utilize celebrity endorsements in their marketing strategies may be required to file disclosures regarding the nature of these endorsements, especially if they are in regulated industries.

How to fill out celebrity effect on brand?

To fill out a report on celebrity effect on brand, businesses should provide comprehensive details about the celebrity endorsement agreement, the nature of the celebrity's involvement with the brand, and any measurable metrics showcasing the impact of the endorsement.

What is the purpose of celebrity effect on brand?

The purpose of the celebrity effect on brand is to leverage the influence and reputation of a celebrity to enhance brand recognition, create a positive association, and drive consumer engagement and sales.

What information must be reported on celebrity effect on brand?

Information that must be reported includes the identity of the celebrity, the terms of the endorsement agreement, the duration of the partnership, marketing strategies employed, and any metrics that demonstrate the impact on brand performance, such as sales figures or brand awareness.

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