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Prepare. State the Objective. Define the Audience. Set Out Your Creative Strategy. Set a Budget.
Introduction. The purpose of this digital marketing proposal is to give you a bit of information about [Sender. Company] and the various digital marketing services we offer, along with information and pricing for a custom digital marketing solution based on your needs.
Step 1: Determine business and social media goals. Step 2: Learn about your client's audience. Step 3: Get to know the competition. Step 4: Conduct a social media audit. Step 5: Develop a content strategy. Write the executive summary and introduction last.
Section 1: Executive Summary. Section 2: Target Customers. Section 3: Unique Selling Proposition (USP) Section 4: Pricing & Positioning Strategy.
Introduce # of new products. Target a new customer persona. Extend/regain market. Build brand awareness. Develop brand loyalty. Grow market shares. Build industry authority. Boost sales.
Focus on the prospect's objectives. Most salespeople write proposals that focus entirely on the deliverables they can offer to the prospect. Deliverables are not the key. Keep it short. Give three options. Make it a contract.
The purpose of a proposal is to persuade your prospect to buy your product or service. To persuade them that your product or service is something they will benefit from and is something they should not live without.
Don't price based on your cost. Your price is limited by your perceived differential value so price based on that. Don't lower your price to try to lower risk. Give the buyer options.
Suggested clip Project Proposal Writing: How To Write A Winning Project Proposal YouTubeStart of suggested clipEnd of suggested clip Project Proposal Writing: How To Write A Winning Project Proposal
Proposals 10 to 20 pages in length are common, but some donors prefer to receive short concept notes, while others like USAID and the European Commission can request lengthy proposals that could run 50+ pages.
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