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What is a brand guideline document?

Brand Guidelines (also commonly referred to as brand standards, style guide or brand book) are essentially a set of rules that explain how your brand works. These guidelines typically include basic information such as: An overview of your brand's history, vision, personality and key values.

What is a brand guideline?

Brand Guidelines (also commonly referred to as brand standards, style guide or brand book) are essentially a set of rules that explain how your brand works. These guidelines typically include basic information such as: An overview of your brand's history, vision, personality and key values.

How do you create a brand style guide?

Dictate your logo size and placement. ... Pick your color paletteand stick with it. ... Choose fonts that reflect your unique identity. ... Select iconography to set you apart. ... Set a style for your photography. ... Don't forget about web-specific elements. ... Set your brand voice. ... What it all boils down to.

What is brand style guide?

A brand style guide is the primary visual DNA of your company's branding, though it can also reference grammar, tone, word usage and point of view. Essentially, it's a document that describes, defines and presents examples of what your brand looks like in various visual media such as print, Internet and broadcast.

How do you create a brand persona?

Create a personality image. ... Create an overview of your brand. List traits of your brand that you want to highlight. Map out the personality you desire from the list above. Describe how your persona would speak, and provide examples of copy. Describe how the persona engages with others.

What is the purpose of brand guidelines?

A key goal of brand guidelines is to ensure that all parties use the brand elements consistently. Brand guidelines provide information and tools and set the standards for using brand names, logos, typefaces and other design elements in advertisements, brochures, newsletters, packaging and online communications.

What's included in brand guidelines?

These guidelines typically include basic information such as: An overview of your brand's history, vision, personality and key values. Brand message or mission statement including examples of 'tone of voice'.

What is the purpose of a style guide?

The purpose of a style guide is to make sure that multiple contributors create in a clear and cohesive way that reflects the corporate style and ensures brand consistency with everything from design to writing.

What is the goal of a brand?

Brand objectives are the goals of a brand. Objectives include both end-goals such as revenue and steps towards end-goals such as the image of a brand in the market.

How do you write a brand guidelines document?

Kick off your brand style guide with a great brand story. Use logo guidelines to create a recognizable brand signature. Include your brand's core color palette. Dictate your typography hierarchy. Define your brand voice. Specify the imagery and iconography that makes up your visual style.

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