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Social media marketers and publishers, who are also Facebook marketers and publishers, all want to reach more people and are trying to build an audience for themselves or their businesses. So, there's got to be some key people on Facebook that will be an influence on whether you are able to grow your follower base. To start, let's go over some basics of reaching Facebook. What type of social media platform is Facebook Facebook is a social network website where you can easily interact with its user base and post pictures, videos, audio and text. How does Facebook work There are only two types of posts on Facebook, Timeline Posts and Instant Articles. A Timeline post can span an unlimited number of stories, allowing Facebook users to follow their favorite and most interesting people.. Find a professional in the field The first step to setting up a Facebook marketing campaign is to know who to ask. The goal of a Facebook marketing strategy is to generate brand awareness, so the first thing you should do is find a suitable audience. In order to create your Facebook page, you can click on My Account → Marketing.. With this complete online toolkit, you're going to be able to make this your standard way of life, even before you sign that contract. Access online office and filing services Add your own web services Add content from a variety of websites and social channels, including: Blogs YouTube LinkedIn Twitter LinkedIn Private Vimeo In addition to the many ways you can use your own custom forms & templates, you're going to find that our handy reference guide is also a great place to start. With more than 500 pages, it provides all the information you need for your projects, including: Tips & How-To Videos Tips & Tools for Use How to Customize Your Forms What You'll Love Most About This Pack What you'll love most about this pack, beyond the practicality of using your own personal code, is the ease of use and variety we've created with the help of experts in many fields, including: Graphic Designers Web Developers Copywriters A few things to consider: Our reference guide allows you to customize every element of your page, even as it is being generated. If you are looking for a full-fledged website builder, use one of those, or browse through the options to see how you can use Facebook.com for other types of business online.