Lead Capture Form Templates

Video Tutorial How to Fill Out Lead Capture Form Templates

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Questions & answers

The two most popular types of lead capture forms are in-page forms and popup forms. In-page forms are embedded into your regular web page and usually have one or two fields and submit buttons. With popup forms, the sign-up appears in a popup, and typically, they display offers to your visitors.
Text Recommendations Form Name: 256 characters. Landing page URL: 2000 characters. Offer Headline: 60 characters. Offer Detail (optional): 160 characters. Privacy Policy: 2000 characters. Call-to-Action: 20 characters. Confirmation Message: 300 characters.
Lead capture form best practices Make your headline count. Write a strong, obvious call to action. Choose the right number – and type – of information fields. Consider multi-step lead capture forms. Use relevant images. Place your images carefully. Keep your copy short and obvious. Establish authority.
For example, on HubSpot's standard lead-capture form for new visitors (see right), we require 10 pieces of information: First name. Last name. Email address. Phone number. Company name. Website URL. Number of employees. Whether their business primarily sells to other businesses (B2B) or consumers (B2C)
The two most popular types of lead capture forms are in-page forms and popup forms. In-page forms are embedded into your regular web page and usually have one or two fields and submit buttons. With popup forms, the sign-up appears in a popup, and typically, they display offers to your visitors.
13 best tips for converting leads into sales Show your leads that you value them. Ensure leads are qualified. Landing pages are some of the best ways to capture leads. Conduct phone conversations. Harness direct mail. Use emotions to your advantage. Build relationships. Tap into the power of trusted referrals.