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Windows Phone: a product with so much potential that had everything going for it, and yet one that failed spectacularly. Despite the billions of dollars and the priceless connections of Microsoft, the Windows Phone never took off and would go down in history as one of Microsoft’s most expensive mistakes. In this video, we’re gonna look at the reasons behind its failure and the actions Microsoft could’ve taken to possibly prevent it. This video is brought to you by Dashlane. Keep your passwords safe and strong across all your devices by registering with the link in the description. When Steve Jobs announced the iPhone in 2007 he took the smartphone world by storm. Well, how do I scroll through my list of artists? How do I do this? I just take my finger and I scroll. Up until then, smartphones had a big problem: they had small screens with interfaces that were hard to navigate, and the reason for that was because half of the phone was occupied by a keyboard with tiny buttons you could hardly press with any precision at all. What Steve Jobs showed to his extatic audience was a game changer, but it wasn’t just Apple fans there were watching. The engineers at Google, which for the past two years had been building a smartphone of their own, had to scrap their entire project and to start over with a touchscreen design. Their final product, Android, would arrive more than a year later, at which point the iPhone had taken the smartphone crown. The iPhone’s model was built on exclusivity: it was entirely produced by Apple to establish maximal control over the user experience and the quality of the product, which allowed Apple to charge a premium for their phones. To succeed Android would have to adopt a different strategy: instead of going for exclusivity, Google tried to be everyone’s friend, partnering up with as many phone manufacturers as possible with the selling point of their phones being the fact that they were cheap, yet functional. For a time, the smartphone world was in balance, with Android and the iPhone occupying very distinct segments of the market. And yet, this balance would soon be disturbed by another tech giant, Microsoft. Now, out of the three companies, it was actually Microsoft that had the most experience with mobile devices. Back in 1996 Bill Gates unveiled what he called the handheld PC, which was really more of a tiny laptop. I’ve asked Tom McGill from the Windows CE group to join me on stage and give us a quick glimpse of some of the neat things that are built into the handheld PC. For those of you that might not have seen one yet, Bill talked a little bit about the handheld PC and this happens to be the Casio unit actually. The Casio unit is typical of the handheld PC, so it’s got a physical keyboard, a 480x240 2 bit per pixel screen, IR, PC card, upgradeable RAM, 2 AA batteries. So this is a pretty typical handheld PC. The operating system it ran was known as Windows CE, which was basically Windows 3 modified to function on...