What is the Kickstarter funding breakdown?

If a project is successfully funded, Kickstarter collects a 5% fee from the funds collected for creators. Stripe, our payments processor, will also collect a payment processing fee (roughly 3-5%).

How much does it cost to have a Kickstarter?

If your project is successfully funded, the following fees will be collected from your funding total: Kickstarter's 5% fee, and payment processing fees (between 3% and 5%). If funding isn't successful, there are no fees.

How much should I budget for Kickstarter marketing?

Advertising should generally be about 10-20% of the total funded amount. If you raise 10k, generally there was 1k in advertising somewhere in there.

Can anyone do a Kickstarter?

All individuals must be 18 years of age or older. Individuals under 18 may participate in the creation of the project under the supervision of the project creator. If raising funds as an individual, you must be a resident of the country where you launch your project.

How to set up a Kickstarter?

Start with your personal community Build an email list. Demo your product at events and meetups. Contribute to the conversation. Create a pre-launch landing page. Focus on creating a strong project page. Try to get lift from automated discovery. Kickstarter has a powerful community, but it shouldn't be your only plan.

How to calculate a Kickstarter goal?

Your funding goal should be the amount you need to complete your project (e.g. the costs of production, materials, and shipping), and the fees associated with running a project on Kickstarter, not what you hope to raise from your campaign. Once you launch your project, you cannot change your funding goal or deadline.

Do you pay if a Kickstarter fails?

When a project fails to reach its goal, Kickstarter refunds all of the pledges in full without taking any fees. However, creators are responsible for processing refunds back to their original payment method or following up with any members who did not complete their pledge payments.

What do I need to do to start a Kickstarter?

Every Kickstarter project should have the following: A project page with a video and description that clearly explain the story behind your project. Rewards that backers will receive when the project is completed. Updates that share the creative journey as the project comes to life.

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