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Information Services Department The Library Minted Oxygen ? A User Guide COVERAGE Full-text access to marketing reports from Minted’s Irish Series, UK Food and Drink series and full-text Country
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How to fill out Mintel Oxygen as a user:

01
Access the Mintel Oxygen platform by logging in with your user credentials.
02
Once logged in, navigate to the appropriate section or category you are interested in researching.
03
Use the search function or browse through the available reports, articles, and analyses to find the information you need.
04
When you find a report or article of interest, click on it to access the full content.
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Read through the report or article to gather the necessary insights and data for your research or analysis.
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Take advantage of the various tools and features provided by Mintel Oxygen, such as data visualization, custom reports, and interactive charts, to enhance your understanding and presentation of the information.
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As you gather information, make sure to bookmark, download, or save any relevant reports or articles for future reference.
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Explore different filters and options within Mintel Oxygen to refine your search and narrow down the results to match your specific needs.
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As you navigate through the platform, take note of any additional features or functionalities that could be useful for your research.
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Finally, make sure to log out of your Mintel Oxygen account when you've completed your research or analysis to maintain the security and privacy of your information.

Who needs Mintel Oxygen as a user:

01
Market Researchers: Professionals in the field of market research can benefit from using Mintel Oxygen to access valuable consumer insights, industry reports, and trends analysis to support their research projects.
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Business Analysts: Individuals tasked with analyzing market data and industry trends can leverage Mintel Oxygen to gather information and make data-driven decisions.
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Marketing Professionals: Marketers can use Mintel Oxygen to study consumer behavior, understand the competitive landscape, and identify new opportunities for their products or services.
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Product Development Teams: Teams involved in new product development can utilize Mintel Oxygen to conduct market research and gather insights on consumer preferences and market demand.
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Entrepreneurs and Startups: Individuals looking to launch a new business or venture can benefit from the comprehensive market research and industry insights available on Mintel Oxygen to make informed decisions and develop effective business strategies.
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