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IDENTITY STYLE GUIDE 2015CONTENTS INTRODUCTION11 BRAND ARCHITECTURE22 COLOUR33 CORPORATE LOGO FAMILY54 LOGOTYPE 4.1 Minimum Size & Exclusion Zone6 75 MONOGRAM 5.1 Minimum Size & Exclusion Zone8 96
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How to fill out identity style guide
01
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02
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Follow the defined rules and guidelines when creating and designing any visual or written content.
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Use the approved color palette, typography, logo placement, and other design elements according to the style guide.
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Pay attention to the instructions regarding tone of voice, writing style, and language usage.
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Seek clarification from the appropriate authority if any aspect of the identity style guide is unclear.
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Continuously update and maintain the identity style guide as needed.
Who needs identity style guide?
01
Companies and organizations that want to maintain a consistent brand identity across all their communication channels.
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Marketing and design teams responsible for creating visual or written content.
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Branding and identity specialists
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Public relations departments and professionals who handle external communication.
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Web designers and developers involved in creating and maintaining websites.
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Startups and entrepreneurs looking to establish a strong and consistent brand presence.
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Any individual or team involved in creating and promoting a brand or organization.
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What is identity style guide?
Identity style guide is a set of guidelines that outlines how a company's brand identity should be used in various contexts.
Who is required to file identity style guide?
Usually, marketing or branding departments within a company are responsible for creating and filing the identity style guide.
How to fill out identity style guide?
The identity style guide can be filled out by following the specific guidelines and instructions provided by the company.
What is the purpose of identity style guide?
The purpose of an identity style guide is to maintain consistency and integrity in how a company's brand is presented to the public.
What information must be reported on identity style guide?
The identity style guide typically includes information such as logo usage, color palettes, typography, and brand messaging.
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