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MOBILE SMART FUNDAMENTALS MMA MEMBERS EDITION MARCH 2013messaging . advertising . apps . mcommercewww.mmaglobal.com NEW YORK LONDON SINGAPORE SO PAULOMOBILE MARKETING ASSOCIATIONMARCH 2013 REPORTMMA Presents the 2013 CEO Summit A recent study conducted by the Mobile Marketing Association and SessionM found that 74 percent of consumers believe that their smartphone is the most important device in their life, dwarfing both the computer and television. As mobile device adoption
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The MMA Global Shape for the Future of Marketing is an initiative by the Mobile Marketing Association to redefine marketing practices and drive innovation in the mobile marketing landscape.
Organizations and marketing professionals involved in mobile marketing strategies and initiatives are typically required to engage with the MMA Global Shape for the Future of Marketing.
Filling out the MMA Global Shape for the Future of Marketing usually involves providing information about marketing strategies, objectives, metrics, and alignment with mobile marketing practices through a structured format provided by the MMA.
The purpose of the MMA Global Shape for the Future of Marketing is to establish frameworks and best practices that enhance the effectiveness, accountability, and transparency of mobile marketing efforts.
Information that must be reported includes campaign objectives, target audience details, metrics for success, marketing channels utilized, and outcomes achieved in relation to mobile engagements.
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