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J. Sargeant Reynolds Community College & West Virginia University Associate of Arts in Liberal Arts leading toBachelor of Science in Advertising & Public Relations (WVU BS)Suggested Plan of StudyJ.
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Advertising is the paid promotion of products, services, or ideas through various media to reach a target audience. Public relations (PR) is the strategic communication process that builds mutually beneficial relationships between organizations and their publics.
Typically, businesses and organizations that engage in advertising and public relations activities are required to file, particularly if they must disclose their expenditures or report their communication strategies for regulatory compliance.
To fill out advertising and public relations forms, gather all relevant documentation about the campaigns, including budgets, target audiences, platforms used, and results. Complete the forms by providing accurate information as requested and ensuring compliance with any applicable regulations.
The purpose of advertising is to promote products or services to increase sales and visibility. The purpose of public relations is to manage an organization's reputation and foster positive relationships with its stakeholders.
The information that must be reported typically includes the nature of the advertising or PR activity, expenditure details, target audience, messages conveyed, and any outcomes or effectiveness metrics.
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