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CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM (CRMS) TO TRACE ASSOCIATION BETWEEN PRODUCTSByAisyah Naemah Binti MustafarDissertation submitted in partial fulfilment of The requirements for the Bachelor of Technology (Hons) (Business Information System)Supervisor: Dr.P.D.D DominicSeptember 2012Universiti Teknologi PETRONAS Bandar Seri Iskandar 31750 Tronoh Perak Darul RidzuanCERTIFICATION OF APPROVALCustomer Relationship Management System to Trace Association between ProductsbyAisyah
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How to fill out customer relationship management system

01
Identify the objectives for using the CRM system.
02
Select the appropriate CRM software that fits your business needs.
03
Gather relevant customer data you want to input.
04
Create user accounts for team members who will access the system.
05
Set up customer profiles, including contact details and interaction history.
06
Categorize customers based on demographics or purchase behavior.
07
Integrate the CRM with existing tools and platforms.
08
Train your team on how to use the CRM system effectively.
09
Regularly update customer information and interactions.
10
Analyze data from the CRM to improve customer relationships and retention.

Who needs customer relationship management system?

01
Small and medium-sized businesses looking to improve customer interactions.
02
Sales teams that require organized tracking of leads and clients.
03
Marketing departments needing to manage campaigns and customer engagement.
04
Customer service teams aiming to provide better support and follow-ups.
05
Companies looking to analyze customer data for insights and strategies.
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A customer relationship management (CRM) system is a technology used by businesses to manage interactions with current and potential customers. It helps companies streamline processes, improve customer service, and increase profitability.
Typically, businesses and organizations that handle customer data and engage in customer service activities are required to implement a customer relationship management system. This includes companies in various sectors such as retail, finance, healthcare, and hospitality.
To fill out a CRM system, businesses should input relevant customer data such as contact information, interaction history, preferences, and feedback. They should also update this information regularly to maintain accurate records and ensure effective communication.
The purpose of a customer relationship management system is to improve business relationships with customers, streamline processes, enhance customer satisfaction, and drive sales growth by organizing and automating customer interactions.
The information that must be reported in a CRM system includes customer contact details, purchase history, communication logs, feedback, preferences, service requests, and any other data relevant to customer interactions and relationship management.
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