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Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'.
Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. A brand represents the sum of people's perception of a company's customer service, reputation, advertising and logo.
Branding is important because not only is it what makes a memorable impression on consumers, but it allows your customers and clients to know what to expect from your company. There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation, and logo.
Drives a Higher Price Point. Great branding makes a company more desirable to its target audience. A company like Starbucks or Apple is more valuable because of branding alone. While a product or service is important, it is the brand that makes the company stand out from the other companies in its industry.
People will always have a perception of something because humans always associate people, businesses, or anything with an identity. This is why branding is not exclusive to goods, services or big businesses. So yes, anything can be branded!
Research your target audience and your competitors. Pick your focus and personality. Choose your business name. Write your slogan. Choose the look of your brand (colors and font). Design your logo. Apply your branding across your business and evolve it as you grow.
Decide what you're going to brand. Do your research. Position your product or service. Write your brand definition. Develop your name, logo, and tagline. Launch your brand. Manage, leverage, and protect your brand.
Gain a deeper understanding of your target audience. Create your brand's value proposition. Establish your core message. Establish the voice and look of your brand. Build a meaningful content strategy. Research the competition. Continuously manage your brand strategy.
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