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What does it mean to license a brand?

Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory.

How does licensing a brand name work?

OPEN Forum describes brand licenses as legally protected agreement[s] through which a third party leases the use of the company's brand, name, or likeness from another entity. In its simplest form, it's a contract that allows one company to use another's trademarked creation.

What is an example of a licensed brand?

Licensing means nothing more than the renting or leasing of an intangible asset. An example of intangible assets includes a song (Somewhere Over The Rainbow), a character (Donald Duck), a name (Michael Jordan) or a brand (The Ritz-Carlton). An arrangement to license a brand requires a licensing agreement.

How do you license a clothing brand?

Choose a name for the clothing label. ... Research all business names online. ... Adopt your unique clothing label name and logo. ... Place the clothing label name and logo on the clothing products. ... Register the name and logo as trademarks at the state level.

How does licensing a product work?

Product licensing. Licensing involves obtaining permission from a company (licensor) to manufacture and sell one or more of its products within a defined market area. The company that obtains these rights (the licensee) usually agrees to pay a royalty fee to the original owner.

What does it mean to license a product?

Licensing involves obtaining permission from a company (licensor) to manufacture and sell one or more of its products within a defined market area. The company that obtains these rights (the licensee) usually agrees to pay a royalty fee to the original owner.

How do you license a product?

Invent an original product. ... Research your market. ... Do a patent search. ... Consider filing a provisional patent application. ... File a patent application. ... Search for licensees. ... Sign a licensing agreement. ... Collect royalties.

What is an example of licensing?

Examples of licenses include a company using the design of a popular character, e.g. Mickey Mouse, on their products. Another example would be a clothing manufacturer like Life is Good licensing its designs and brand in a certain country to a local company.

What is a typical licensing fee?

Royalty rates vary per industry, but a good rule of thumb is between 2-3% on the low end, and 7-10% on the high end. I have licensed consumer products for as low as 3% and as high as 7%, with 5% being the most common and a generally fair number. ... Price-point of the product must next be considered.

What does it mean to license a business?

Definition: A business arrangement in which one company gives another company permission to manufacture its product for a specified payment. There are few faster or more profitable ways to grow your business than by licensing patents, trademarks, copyrights, designs, and other intellectual property to others.

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