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What is a brand licensing agreement?

Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory.

What is an example of a licensed brand?

Licensing means nothing more than the renting or leasing of an intangible asset. An example of intangible assets includes a song (Somewhere Over The Rainbow), a character (Donald Duck), a name (Michael Jordan) or a brand (The Ritz-Carlton). An arrangement to license a brand requires a licensing agreement.

What is an example of brand licensing?

Licensing means renting or leasing of an intangible asset. ... Examples of intangible assets include a song ("Somewhere Over The Rainbow"), a character (Donald Duck), a name (Michael Jordan), or a brand (The Ritz-Carlton). An arrangement to license a brand requires a licensing agreement.

What is an example of licensing?

Examples of licenses include a company using the design of a popular character, e.g. Mickey Mouse, on their products. Another example would be a clothing manufacturer like Life is Good licensing its designs and brand in a certain country to a local company.

What is an example of a licensed product?

Licensing often involves intellectual property, like trademarks, copyrights, or patents. Digital assets like apps and trademarks are often licensed. Some examples: Sports teams sell trademark licenses to companies who create products with the team's trademark on them.

What does officially licensed product mean?

Definition: Licensed Product A product in which the licensee has been permitted to use the product/ brand is a licensed product. It could also mean licensing an intangible asset such as a brand. Licensed International Financial Analyst - LIFA.

How does a licensing agreement work?

A licensing agreement is a legal contract between two parties, known as the licensor and the licensee. In a typical licensing agreement, the licensor grants the licensee the right to produce and sell goods, apply a brand name or trademark, or use patented technology owned by the licensor.

How do you structure a licensing agreement?

Download a template for a licensing agreement. Choose your role as the licensor or licensee. Define the license(s) in the agreement. Decide whether the license is exclusive or not. Settle the matter of fees and payment schedule. Add a renewal date and rules.

What is a typical licensing agreement?

A licensing agreement is a written contract between two parties, in which a property owner permits another party to use that property under a specific set of parameters. A licensing agreement or license agreement typically involves a licensor and a licensee.

How does a licensing deal work?

Product licensing. Licensing involves obtaining permission from a company (licensor) to manufacture and sell one or more of its products within a defined market area. The company that obtains these rights (the licensee) usually agrees to pay a royalty fee to the original owner.

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