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How do I license my own brand?

Step 1: Protect Your Intellectual Property. Protecting your intellectual property is one of the most important factors behind licensing your brand. Step 2: Do Your Research. Licensing your brand isn't a one-and-done process. Step 3: Set Terms and Restrictions.

How much does it cost to license a brand?

You may be able to obtain state trademark registration for $$100200. Federal trademark registration extends your protection nationwide and offers other important advantages, but it typically costs more: $$275375 for each class of goods and services that you want to protect.

What is a typical licensing fee?

Royalty rates vary per industry, but a good rule of thumb is between 2-3% on the low end, and 7-10% on the high end. I have licensed consumer products for as low as 3% and as high as 7%, with 5% being the most common and a generally fair number.

What does it mean to license a brand?

Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory.

How do you license a brand name?

Step 1: Protect Your Intellectual Property. Protecting your intellectual property is one of the most important factors behind licensing your brand. Step 2: Do Your Research. Licensing your brand isn't a one-and-done process. Step 3: Set Terms and Restrictions.

What is an example of brand licensing?

Licensing means nothing more than the renting or leasing of an intangible asset. An example of intangible assets includes a song (Somewhere Over The Rainbow), a character (Donald Duck), a name (Michael Jordan) or a brand (The Ritz-Carlton). An arrangement to license a brand requires a licensing agreement.

What is an example of licensing?

Examples of licenses include a company using the design of a popular character, e.g. Mickey Mouse, on their products. Another example would be a clothing manufacturer like Life is Good licensing its designs and brand in a certain country to a local company.

What is an example of a licensed brand?

Licensing means nothing more than the renting or leasing of an intangible asset. An example of intangible assets includes a song (Somewhere Over The Rainbow), a character (Donald Duck), a name (Michael Jordan) or a brand (The Ritz-Carlton). An arrangement to license a brand requires a licensing agreement.

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