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Catchy headline. Details about the appointment: Quote from involved parties CEO / CFO, board of trustees member (recommended) Relevant image: CEO, company logo, office building, owner, CEO, investor (recommended) Dateline. Boilerplate about the company.
Use the inverted pyramid style of writing: Include the most important information at the top of the release. The lead paragraph: This is the most important paragraph and should provide a 'hook' for the journalist. Include a headline: Make sure your headline states the facts and the main point of the media release.
Find Your Angle. Every good news story has an angle. Write Your Headline. Your headline should grab the attention of your audience. Write Your Led. Write 2 5 Strong Body Paragraphs With Supporting Details. Include Quotes. Include Contact Information. Include Your Boilerplate Copy.
Use the Correct Release Language. Use Your Company Logo and Colors. Include Keywords in Your Press Release Headlines. Write a Summary Paragraph. Include the City, State, Month, Day, and Year. Craft Your First Paragraph. Develop the Body of the Press Release.
Who writes the press releases for large companies? Large companies have a corporate communication team which is responsible for writing and distribution of corporate company news. Depending on the importance of the company news the CEO can be involved or at the least needs to approve the text.
In general, a newsworthy press release addresses issues that your prospects or customers are grappling with and demonstrates why they, as well as the press, should care about the press release as well as your company. A Level III release is newsworthy and is basically an FYI to keep people up to date on your company.
A great press release consists of the following components: A headline, a summary, a dateline and lead, the body, boilerplate statement, and contact information. The headline should be informative and should not be a sales pitch.
Grab attention with a good headline. Get right to the point in the first paragraph. Include hard numbers. Make it grammatically flawless. Include quotes whenever possible. Include your contact information. One page is best and two is the maximum. Provide access to more information.
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