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What does logo lock up mean?
Logo lockup This is the exact arrangement of the individual pieces to create a new whole. Lockups can also be made from a main logo and a department name or a logo and slogan. Businesses often use a lockup, sometimes called a combination logo, as their primary identifying mark.
What is a lock-up in marketing?
To cite another website: “Lockup: A lockup refers to the positioning of the brand's symbol and its word mark. Some lockups may also include a tagline or secondary copy. The arrangement of these pieces can exist in multiple versions, especially if a brand has more than one division.”
What is a lock-up in design?
Well-designed identities often have different logo variations or lock-ups. A lock-up is the final form of a logo with all of its elements locked in their relative positions.
What does logo lockup mean?
This format is referred to as a logo lockup. In the process of designing the Logo Lockup is used as one unit. Logo: A logo is a symbol that identifies a business, product, or organization. The goal of a logo is to foster immediate recognition of a company by consumers.
What is a Brand mark?
Brand marks are visual images, elements or symbols used to identify a brand and contribute to building and maintaining its image. Examples of marks include a company's logo, coloring, design or picture.
What is the difference between icon and logo?
A logo is the graphic, usually made up of typography that states the name of a company, or product. A logo is a single representation of a company. It tells the world who the company is in essence. It conveys the personality of the brand.
What is a lockup design?
A type lockup is a typographic design where the words and characters are styled and arranged very specifically. Like the design is literally locked in place. This idea is slightly at-odds with the responsive web that we know and love, where text is fluid and trappable and whatnot.
What is a lockup graphic?
A lock-up is the final form of a logo with all of its elements locked in their relative positions. For the sake of maintaining consistency in all mediums, the lock-up should not be taken apart or altered in any way. A good lock-up will create a sense of cohesion between the elements.
What is a lockup marketing?
To cite another website: “Lockup: A lockup refers to the positioning of the brand's symbol and its word mark. Some lockups may also include a tagline or secondary copy. The arrangement of these pieces can exist in multiple versions, especially if a brand has more than one division.”
What is a graphic mark?
What is a graphic mark? Home Dictionary Graphic mark. Set of graphic elements that constitute the visual appearance of a brand. There are three types of graphic marks: Word marks, iconic or symbolic logos, imago type and combination marks.
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