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Below is a list of the most common customer questions. If you can’t find an answer to your question, please don’t hesitate to reach out to us.
Don't feel guilty. We understand. Logos are the heart of your business design, and it's easy to get emotionally attached to them. Keep it simple. The simpler the logo, the less refreshing it will need. Be trendy on purpose.
Stay Within the Same Color Family. Have a Clear Reason for Updating the Logo. Define the Most Recognizable Aspect of Your Logo. Upgrade the Font. Don't Settle for Your First Design.
When people see a logo that looks outdated, they perceive an organization as out-of-touch with modern best practices. A good rule of thumb is to at least consider updating your logo once every five years.
Material Alteration. The United States Patent and Trademark Office defines a trademark as a design, word, phrase or symbol that distinguishes the goods and service of one company from another. This applies to logos, which can be either words or images. The practice of altering a logo is known as material alteration.
Stay true to your roots. Brand authenticity is very important to consumers today, especially millennials. Focus and build your Legacy. Cater to your customer's needs. Predict trends. Learn the art of doing the right kind of business. Be patient and stay sane.
What is a logo refresh? A logo refresh is more along the lines of retaining much of the original character of a logo than a total redesign.
A good rule of thumb is to at least consider updating your logo once every five years.
A brand refresh is a makeover for your company It's the same with your brand. A refresh can keep or update recognized visual elements. Or a new look, tone and presentation of the overall style will bring fresh recognition.
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