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Get the Length Right. Generally, search engines display only the first 50-60 characters of a page's title in their search results. Write Unique Titles. All web pages on your website are unique. Use the Right Keywords. Use Your Brand's Name.
Length: Title tags should be 50-60 characters long, including spaces. Keyword placement: Your most important keywords need to be first in your title tag, with your least important words coming last. Brand name: If your company name is not part of the important keyword phrases, put it at the end of the title tag.
Optimal title length Google typically displays the first 5060 characters of a title tag. If you keep your titles under 60 characters, our research suggests that you can expect about 90% of your titles to display properly.
Write unique titles for every page. Every page on your website is unique and your title tags should reflect that. Pay attention to length. Use your target keyword (but don't overdo it). Be descriptive of what's on the page. Make a (brief) case for what's on the page.
The common practice for page title tags If you have page titles that are longer than 70 characters, they will just get truncated in search engine results pages. But after this change, SEO experts are advising businesses to keep their page title tags anywhere from 50 to 60 characters.
Currently, the title displayed on mobile has 72 characters, and meta descriptions have 172 characters, which are longer than previously. The same blog post. But Google only displayed 69 characters of the title and 144 characters of the meta description.
Focus on descriptiveness: It should accurately describe what the page/post is about and set reader expectations. Keep it short and sweet: Your finished title tag should not exceed 5060 characters. Include your keywords: Make sure to include your primary keyword in the title tag.
Write unique titles for every page. Every page on your website is unique and your title tags should reflect that. Pay attention to length. Use your target keyword (but don't overdo it). Be descriptive of what's on the page. Make a (brief) case for what's on the page.
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