Get the free Affirmative Fair Housing Marketing (AFHM) Plan Multifamily Housing - ohiohome

Affirmative Fair Housing Marketing (AFM) Plan Multifamily Housing Instructions General: This form must be initially completed when applying for funding from the Ohio Housing Finance Agency (OHA).

How to fill out affirmative fair housing marketing

How to fill out affirmative fair housing marketing:

1. Start by conducting a thorough assessment of your property or real estate organization's advertising and marketing practices. This involves reviewing all marketing materials, including brochures, websites, online listings, social media accounts, and any other platforms used for promoting your properties.
2. Ensure that your marketing materials adhere to the fair housing laws and regulations. This includes avoiding any discriminatory language, images, or statements that could be deemed exclusionary or biased towards certain protected classes.
3. Develop a comprehensive strategy to actively promote and market your properties to all potential tenants, regardless of their race, color, national origin, religion, sex, familial status, or disability. This may involve reaching out to diverse communities, utilizing a variety of advertising platforms, and ensuring equal access to housing opportunities for everyone.
4. Keep detailed records of your marketing efforts, including the channels used, target audiences reached, and the outcomes of these marketing initiatives. This documentation is essential for demonstrating compliance with fair housing laws in case of an audit or investigation.
5. Periodically evaluate and update your marketing strategies to reflect the evolving needs of the diverse population you cater to. Stay informed about any changes in fair housing regulations and adjust your marketing practices accordingly.

Who needs affirmative fair housing marketing?

1. Property owners, managers, and real estate professionals who are involved in the rental or sale of housing units.
2. Any individuals or organizations engaged in advertising or marketing properties for rent or sale, including real estate agents, property management companies, and developers.
3. It is a legal requirement for anyone involved in the housing industry to comply with affirmative fair housing marketing regulations, regardless of the size or location of the properties being marketed.

For pdfFiller’s FAQs

What is affirmative fair housing marketing?

Affirmative fair housing marketing is a set of practices and strategies implemented to ensure equal access to housing for all individuals, regardless of race, color, religion, sex, disability, familial status, or national origin.

Who is required to file affirmative fair housing marketing?

Developers, owners, and managers of housing developments receiving federal financial assistance are required to file affirmative fair housing marketing.

How to fill out affirmative fair housing marketing?

Affirmative fair housing marketing can be filled out by providing detailed information about the housing development, marketing strategies, and efforts to reach out to diverse populations.

What is the purpose of affirmative fair housing marketing?

The purpose of affirmative fair housing marketing is to promote fair and equal access to housing opportunities for all individuals and prevent discrimination in the housing market.

What information must be reported on affirmative fair housing marketing?

Information such as the demographics of the housing development, targeted marketing strategies, outreach efforts to minority groups, and results of these efforts must be reported on affirmative fair housing marketing.

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