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Market Segmentation By Jerry W. Thomas W hen the term market segmentation is used, A brand could be sold only in one market, one most of us immediately think of psycho state, or one region of the
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Market segmentation - decision is the process of dividing a market into distinct groups of buyers who have different needs, characteristics or behaviors.
All businesses or organizations operating in a specific market are required to file market segmentation - decision.
Market segmentation - decision can be filled out by providing detailed information about the target market, including segmentation variables, target segments, and marketing strategies for each segment.
The purpose of market segmentation - decision is to identify and target specific customer groups in order to develop more effective marketing strategies.
Information such as target market segments, segmentation variables, customer needs and preferences, and marketing strategies must be reported on market segmentation - decision.
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