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Video Creative Brief Working Title: Description (brief summary, idea for the video): Purpose/Objectives: Key Message(s): Target length: Budget: o Estimate o PID# Timeline: o Target Deadline: o Proposed

How to fill out video creative brief

How to fill out video creative brief?

1. Start by clearly defining the objectives of the video. What do you want to achieve with this video? Is it to promote a product or service, educate the audience, or create brand awareness? Be specific about your goals.
2. Identify your target audience. Who is this video intended for? What demographic are you trying to reach? Understanding your audience will help tailor the content and messaging of the video.
3. Determine the key message or story you want to convey in the video. What is the core idea or narrative that will engage your audience? Think about the main takeaway you want viewers to have after watching the video.
4. Choose the appropriate video format and style. Will it be a live-action video, animation, or a combination of both? Decide on the visual elements such as colors, typography, and overall aesthetic that align with your brand and the message you want to convey.
5. Specify the desired length of the video. Depending on the platform or purpose, videos can vary in length. Be mindful of the attention span of your target audience and choose a duration that ensures maximum engagement.
6. Provide a detailed brief on the content of the video. Include any specific scenes, shots, or actions that need to be captured. Discuss the script or key talking points if applicable. Highlight any visual or audio elements that are necessary for the video.
7. Determine the budget and timeline for the video production. This includes considerations for production costs, post-production, and any additional resources needed. Set realistic deadlines to ensure a smooth workflow and timely delivery of the final video.

Who needs a video creative brief?

1. Marketing teams: Video creative briefs are essential for marketing teams as they outline the objectives, messaging, and target audience of the video. It provides a clear direction for the team responsible for creating and promoting the video.
2. Video production companies/agencies: Video creative briefs are crucial for video production companies or agencies as they serve as a guideline for understanding the client's expectations and requirements. It helps them translate the vision into a tangible video product.
3. Clients or businesses: Clients or businesses who want to create a video to promote their products or services need a video creative brief to effectively communicate their goals and vision to the creative team. It ensures that everyone is on the same page and working towards a common objective.

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What is video creative brief?

A video creative brief is a document that outlines the key objectives, messaging, target audience, and visual style for a video production project.

Who is required to file video creative brief?

Typically, the marketing team or creative agency responsible for overseeing the video production project is required to file the video creative brief.

How to fill out video creative brief?

To fill out a video creative brief, one must provide detailed information on the project goals, target audience, messaging, visual style, and any specific requirements or constraints.

What is the purpose of video creative brief?

The purpose of a video creative brief is to ensure that all stakeholders involved in the video production project are aligned on the project goals, messaging, and visual direction.

What information must be reported on video creative brief?

The video creative brief should include information on project objectives, target audience, messaging, visual style, key deliverables, timeline, budget, and any other relevant details.