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MEDIA RESOURCE KIT CURRENT AS AT NOVEMBER 2016 CONTENTS Welcome to the 2017 Adelaide Fringe media contacts list and resource kit. 7 GOLDEN PUBLICITY TIPS 3 PRINT MEDIA 4 PRINT MEDIA: STREET PRESS
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How to fill out media resource kit

How to fill out a media resource kit:
01
Begin by gathering all the necessary materials for your media resource kit. This may include press releases, photos, videos, biographies, company background information, and any other relevant media assets.
02
Organize the materials in a clear and easily accessible manner. Consider creating separate sections or folders for different types of media, such as press releases in one section and photos in another.
03
Make sure to include up-to-date and accurate information. Double-check that all contact details, company information, and key messages are correct and aligned with your current brand image.
04
Pay attention to the visual presentation of your media resource kit. Use high-quality images and videos, and ensure that they are formatted correctly for easy viewing and downloading.
05
Consider including any relevant statistics, data, or research that can support your media pitches or stories.
06
Don't forget to include any necessary legal or copyright information for the media assets you are sharing.
07
Make it easy for journalists or media professionals to reach out to you by including contact information, such as a dedicated media email address or a media relations representative's contact details.
08
Regularly update your media resource kit to ensure that it reflects any recent news, updates, or changes within your company.
Who needs a media resource kit:
01
Businesses and organizations looking to establish relationships with the media and create awareness about their products, services, or initiatives.
02
Public relations professionals or media relations teams responsible for pitching stories and gaining media coverage for their clients or organizations.
03
Startups or entrepreneurs seeking to promote their brand and gain exposure in their respective industries.
04
Event organizers and promoters who want to provide comprehensive information and media assets to journalists, bloggers, or influencers covering their events.
05
Non-profit organizations aiming to share their mission, stories, and impact with the media and general public.
Overall, anyone who wants to effectively communicate their brand message, build relationships with the media, and increase their media exposure can benefit from a well-crafted media resource kit.
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What is media resource kit?
Media resource kit is a collection of materials provided to media outlets for promotional purposes.
Who is required to file media resource kit?
Media companies or organizations that want to distribute promotional materials to the media are required to file a media resource kit.
How to fill out media resource kit?
To fill out a media resource kit, companies or organizations need to gather relevant promotional materials, such as press releases, images, videos, and contact information, and organize them in a professional and appealing manner.
What is the purpose of media resource kit?
The purpose of a media resource kit is to provide media outlets with easy access to promotional materials and information about a company or organization, in order to generate press coverage and publicity.
What information must be reported on media resource kit?
Information that must be reported on a media resource kit includes company background, products or services offered, contact information, press releases, images, and videos.
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