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TABLE OF CONTENTS AD SIZES AND SPECIFICATIONS GENERAL GUIDELINES 11111 HTML5 & FLASH IAB RISING STAR UNITS MOBILE REQUIREMENTS VIDEO REQUIREMENTS GENERAL ADVERTISING POLICY Updated Jan 2016 AD SIZES

How to fill out ad sizes and specifications

How to Fill Out Ad Sizes and Specifications:

1. Determine the platform or medium where the ad will be displayed. Different platforms have different ad size and specification requirements, so it's important to know where you plan to advertise.
2. Research the specific ad placement and format. Each ad placement may have different size and specification guidelines, such as banner ads, sidebar ads, or in-stream video ads. Make sure to familiarize yourself with the requirements for the specific placement you are targeting.
3. Understand the ad size dimensions. Ad sizes are typically measured in pixels and usually mentioned as width x height (e.g., 300x250 pixels). Take note of the required dimensions and ensure your design fits within those dimensions.
4. Consider file formats and file size limitations. Different platforms may have preferences for file formats, such as JPG, PNG, or GIF. Additionally, there might be restrictions on the maximum file size for the ad, which can impact the quality and loading time.
5. Follow the guidelines for text and image usage. Some platforms may have restrictions on the amount of text or the use of certain types of images in ads. Make sure to read and adhere to these guidelines to ensure your ad is approved and displayed correctly.
6. Test your ad before submitting. It's always recommended to preview and test your ad before submitting it for publication. This helps ensure that it displays correctly and meets the specified size and format requirements.

Who needs ad sizes and specifications?

1. Advertisers: Advertisers who plan to run advertising campaigns need to understand and adhere to ad size and specification guidelines to ensure their ads are displayed properly on various platforms and placements.
2. Graphic Designers: Graphic designers responsible for creating ad creatives must be familiar with ad sizes and specifications to design effective and visually appealing ads within the given constraints.
3. Media Buyers: Media buyers, who handle the purchasing of ad space, need to know the ad size and specification requirements to ensure they are purchasing the correct space and format for their clients' ads.
4. Publishers and platforms: Publishers and advertising platforms establish ad sizes and specifications to maintain consistency and optimize the user experience. They rely on advertisers to adhere to these guidelines to ensure smooth integration and display of ads on their platforms.

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