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Instructions for providing copy and image for Vinyl Banners for TRT ACCEPTABLE FILE FORMATS .jpg .pdf .tiff .ai .psd .eps * Please note: Files must be CMYK All files must be PC compatible .ai files
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How to fill out instructions for providing copy
01
Start by clearly stating who needs to fill out the instructions for providing copy. Is it the client, the copywriter, or someone else?
02
Specify the purpose of the instructions - are they for a specific project, campaign, or ongoing content needs?
03
Provide a step-by-step breakdown of what information should be included in the instructions. This may vary depending on the requirements of the copywriting project, but some common elements to consider are:
3.1
Target audience: Who is the intended audience for the copy? Provide details about their demographics, interests, and preferences.
3.2
Tone and style: Describe the desired tone and style for the copy. Is it formal, informal, conversational, or technical? Are there any specific keywords or phrases that should be incorporated?
3.3
Key messages: Outline the main points or key messages that need to be conveyed through the copy. This helps the copywriter understand the core objectives of the content.
3.4
Content specifications: Detail any specific requirements for the copy, such as word count, formatting, structure, or any legal or industry regulations that need to be followed.
3.5
Examples or references: If there are any existing materials, brand guidelines, or reference materials that can help the copywriter understand the desired direction, provide them in the instructions.
04
Define the timeline and deadline for delivering the copy. This ensures that both parties are aware of the expected turnaround time.
05
Specify the desired format for submitting the copy. Do you prefer a Word document, Google Docs, or any other file format?
06
Provide contact information and any additional instructions or preferences for communication. This ensures that the copywriter can reach out with any questions or clarifications.
07
Finally, review and revise the instructions before sharing them with the relevant individuals involved in the copywriting process. It's crucial to ensure clarity, consistency, and completeness in the instructions.
As for who needs instructions for providing copy, it can vary depending on the specific situation. In general, anyone involved in the copywriting process, including clients, marketing teams, or external copywriters, may need instructions to ensure that the desired outcome is achieved and that everyone is on the same page. By providing detailed instructions, it helps streamline the process, minimize misunderstandings, and ensure that the copy meets the desired objectives.
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