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DEAD Awards 2017 Preparing Your Entries Art Direction 01 Outdoor Advertising 21 Book Design 03 Packaging Design 23 Branded Content & Entertainment 04 PR 23 Branding 04 Product Design 24 Crafts for
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How to fill out art direction
How to fill out art direction:
01
Define the creative vision: Start by understanding the goals and objectives of the project. Discuss with the team or client to identify the desired look, feel, and message that the art direction should convey.
02
Research and gather inspiration: Explore various sources such as magazines, websites, and art galleries to find inspiration for the art direction. Look for similar projects or styles that align with the creative vision.
03
Develop a mood board: Create a visual collage of images, colors, typography, and other elements that represent the desired aesthetic. This will help in visualizing and communicating the art direction to the team or client.
04
Choose appropriate mediums: Determine the mediums that will be used to execute the art direction. It could involve graphic design, photography, illustration, or a combination of different art forms. Consider the project requirements and target audience while selecting the mediums.
05
Collaborate with the team: Work closely with the creative team, including designers, photographers, illustrators, and copywriters, to bring the art direction to life. Ensure effective communication and provide clear instructions to achieve the desired outcome.
06
Create a style guide: Develop a comprehensive style guide that outlines the specific rules and guidelines for implementing the art direction. This guide should cover aspects such as color palettes, typography, imagery, and any other pertinent visual elements.
Who needs art direction:
01
Advertising agencies: Art direction plays a crucial role in creating impactful and visually appealing ad campaigns. It helps agencies effectively communicate the brand message and engage with their target audience.
02
Film and television production: Art directors are essential in the film and TV industry to ensure the visual consistency and aesthetic appeal of sets, costumes, and overall production design. They help bring the director's vision to life effectively.
03
Web and graphic design firms: Art direction is integral to web design and graphic design projects. It helps in determining the visual identity, layout, and overall design elements to create engaging user experiences and visually appealing presentations.
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What is art direction?
Art direction is the process of overseeing the visual aspects of a creative project, such as a film, advertisement, or website, to ensure that the overall look and feel align with the intended vision.
Who is required to file art direction?
Art directors or individuals responsible for overseeing the visual direction of a creative project are typically required to file art direction.
How to fill out art direction?
Art direction can be filled out by providing detailed information about the visual elements of a project, including the concept, design, and execution.
What is the purpose of art direction?
The purpose of art direction is to ensure that the visual elements of a project effectively communicate the intended message and align with the overall creative vision.
What information must be reported on art direction?
Information such as concept development, design decisions, visual references, and execution details must be reported on art direction.
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