Get the free Marketing Science Institute Working Paper Series 2013

This includes both theoretical work e.g. Edelman et al. 2007 Varian 2007 Katona and Sarvary 2010 Desai et al. 2011 Jerath et al. 2011 and empirical work e.g. Ghose and Yang 2009 Chan and Park 2009 Yang and Ghose 2010 Yao and Mela 2011 Agarwal et al. 2011 2012 Goldfarb and Tucker 2011 Rutz and Bucklin 2011 Joo et al. 2012. 73. An interesting question here is Which keyword characteristics can serve as good indicators of consumer response after a keyword search Previous studies have typically...

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