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, BROADCAST COpyT8WNCHIAT/NATIONAL NISSAN FRONTIER “Hill Climb “CLIENT:JOB NO: DATE::30 TV NISSAN FNTRllT5343 September 19, 2011TBWA/CHAT/DAY APPROVALSPRDATETECHDATECWDATEDATEAllVIDEOTMDATEAUDIO2011
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How to fill out broadcast copy:

01
Start with a compelling headline that grabs the attention of the audience.
02
Include a clear and concise introduction that states the purpose of the broadcast and captures the interest of the listeners or viewers.
03
Provide relevant and detailed information about the topic or event being broadcasted. Use facts, statistics, and anecdotes to support your message.
04
Use a conversational tone and language that is appropriate for the target audience. Avoid jargon or technical terms that may confuse or alienate listeners.
05
Include any necessary calls to action, such as encouraging listeners to visit a website, make a donation, or attend an event.
06
Utilize effective storytelling techniques to engage the audience and make the broadcast more memorable.
07
End with a strong concluding statement that summarizes the key points and leaves a lasting impression on the audience.

Who needs broadcast copy:

01
TV and radio stations: Broadcast copy is essential for TV and radio stations as it serves as the script for their shows or programs. It guides the anchors or hosts on what to say and ensures that the content is delivered in a structured and effective manner.
02
Podcasters: Podcasters also need broadcast copy to provide a script for their episodes. This helps maintain a consistent flow and structure throughout the podcast and allows the host to stay on topic.
03
Public speakers: Individuals who engage in public speaking can benefit from having broadcast copy. It helps them organize their thoughts and ensure that they deliver a clear and impactful message to their audience.
04
Event organizers: When organizing events, broadcast copy can be used to create promotional materials such as commercials or announcements. It helps convey important information about the event to potential attendees and build excitement.
05
Content creators: Whether producing videos for social media or creating audio content for online platforms, broadcast copy is valuable for content creators. It serves as a roadmap for their content, ensuring that they deliver their message effectively and engage their audience.
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Broadcast copy is a recorded version of a radio or TV commercial that is submitted to regulatory agencies for review and approval before being aired.
Advertisers and broadcasters are required to file broadcast copy with regulatory agencies.
Broadcast copy can be filled out by providing all necessary information about the commercial, such as script, audio, and video files.
The purpose of broadcast copy is to ensure that commercials comply with regulations regarding content and format.
Information such as script, audio, video files, broadcast schedule, and target audience demographics must be reported on broadcast copy.
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