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Doc. No.: 1.6.175
Version: 2Media Relations Policy
Date:
7 September 2016
Items(s) Revised: Updated to current processes and rebrand
Superseded: 1
Developed by: Company Secretary
Authorized by: Board
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How to fill out media relations policy

To fill out a media relations policy, follow these steps:
01
Begin by defining the purpose of the policy and the goals you want to achieve through effective media relations. This will help set the tone and direction for the policy.
02
Identify key stakeholders who will be involved in media relations, such as executives, spokespersons, and communication teams. Clearly define their roles and responsibilities within the policy.
03
Determine the guidelines for interacting with media outlets, including how to respond to requests for interviews, press releases, and media events. Specify the preferred channels and methods of communication.
04
Establish protocols for handling media inquiries, including the designated spokesperson, the process for approving statements, and the timeline for response. Ensure that all employees are aware of these procedures.
05
Include guidelines for social media engagement, specifying what can be shared and how to handle potential crises or negative feedback. This should align with your organization's overall social media policy.
06
Address the issue of confidentiality and what information can be shared with the media. Clearly define any limitations or situations where information should not be disclosed.
07
Provide media training resources for employees who may interact with the media to ensure they understand the policy and how to effectively communicate with journalists.
Who needs a media relations policy?
01
Organizations of all sizes and industries can benefit from having a media relations policy. It helps establish a consistent approach to media interactions and ensures that key messages are effectively communicated.
02
Publicly traded companies need a media relations policy to comply with regulations and maintain transparency with shareholders and investors.
03
Non-profit organizations often rely on media coverage to raise awareness and advocate for their cause. A media relations policy can help guide their communication efforts.
04
Government agencies, educational institutions, and healthcare organizations also need a media relations policy to manage their public image and handle media inquiries.
In conclusion, filling out a media relations policy involves defining the purpose, establishing guidelines for media interactions, and providing resources for effective communication. This policy is essential for organizations across various industries and sectors to maintain a positive public image and handle media inquiries appropriately.
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What is media relations policy?
A media relations policy is a set of guidelines and procedures that an organization follows when interacting with the media.
Who is required to file media relations policy?
Any organization that interacts with the media or issues press releases may be required to file a media relations policy.
How to fill out media relations policy?
Media relations policy can be filled out by outlining the organization's approach to the media, including procedures for handling press inquiries, issuing press releases, and coordinating interviews.
What is the purpose of media relations policy?
The purpose of a media relations policy is to provide consistency and structure in how an organization interacts with the media, ensuring that information is communicated effectively and accurately.
What information must be reported on media relations policy?
A media relations policy should include the organization's key spokespersons, media contact information, procedures for handling media inquiries, and guidelines for issuing press releases.
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